VISUAL &
MARKETING DESIGN
Art Directed CPA’s 2024 Annual Report
The Annual Report and 360º campaign highlighted Clean Power Alliance's growth and investments in customer programs, emphasizing advancements in clean energy and improved grid resiliency for LA and Ventura Counties.
Art Directed CPA’s 2023 Annual Report (360º)
Led the design and production of annual reports, including campaign development across multiple languages. This involved building webpages, interactive content, infographics, photography, video, display ads, social media, and email. By internalizing vendor projects, I bolstered content agility, optimized UX, and established collaborative processes, ultimately transforming the organization's storytelling and marketing approach for diverse audiences.
VISUAL & BRAND DESIGN (Talis Bio)
Principal Designer
My key objectives were to build and launch a comprehensive web and brand redesign. This included developing a cohesive design system across all products, crafting a new visual strategy for storytelling, and executing the work through wireframes, user journeys, and a dynamic interface.
